Your Privacy Choices

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.

Welcome to Ideal Bar & Grill — Santa Cruz's Favorite Beachside Spot

Nestled right next to the Santa Cruz Wharf and the iconic Beach
Boardwalk, Ideal Bar & Grill is where the ocean breeze meets great
food and even better vibes. We've been serving up fresh American
seafood, cold drinks, and warm hospitality to locals and visitors alike —
because life's just better by the water.

From the Table to Your Wardrobe

We love Santa Cruz so much, we wanted to bottle it up and send it home with you. That's why we created the Ideal Bar & Grill merch collection — wearable pieces that carry the spirit of the coast wherever you go. Whether you're repping us on the boardwalk, at the farmers market, or halfway across the country, you're bringing a little piece of Santa Cruz with you.

Made with the Same Care as Our Kitchen

Every hoodie, tee, and hat in our collection is crafted with the same attention to quality that goes into every dish we serve. Local pride, premium materials, and designs that feel as good as a sunset over the Pacific.

Come hungry. Leave happy. Wear it proud.